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New Morning Youth and Family Services Expands

New Morning Youth and Family Services Expands Board of Directors

Placerville, CA, March 18, 2014 – New Morning Youth and Family Services announces the addition of three new members to its board of directors. The board is adding professionals with marketing and fundraising expertise in an effort to increase visibility to support NMYFS programs and continue to serve the people of El Dorado County.

New Morning Youth and Family Services provides the only emergency youth shelter in Western El Dorado County. The shelter offers care and housing for runaways, homeless and abandoned youth, victims of physical or emotional abuse, and troubled kids who need a neutral place to stay until issues can be resolved at home. In addition to providing counseling services to children and their families at the shelter, the organization also serves youth through its outpatient counseling clinics, schools, and other community programs. 

“We’ve been helping the kids and families of our county for over 40 years,” says New Morning Executive Director, David Ashby. “But not everyone knows about us. We want to increase our visibility so that more kids and families, as well as community partners, such as law enforcement, schools, and health care professionals, will know about the services we offer.”

The new board members include Dennis Vicars, Kathryn Hirst, and Brooke Sobol.

Dennis Vicars is Executive Vice President of 3D Systems Integrators in Placerville. His background includes more than 25 years’ early care and education experience, including executive level positions at various non-profit organizations. In 1993, Dennis created the Phoenix Schools, which grew to become one of the top 20 early childhood education institutions in the United States. In addition to his success as an operational leader, Dennis served as the President of the Child Development Policy Institute. Dennis lives in Folsom.

Kathryn Hirst is West Coast Market Manager with Verizon Enterprise Solutions in Rancho Cordova. She has more than 40 years’ experience in telecommunications supporting government and education agencies. She has also worked with various non-profit organizations, including Francis House for the Homeless, Alternatives Pregnancy Center, and the CHP 11-99 Foundation. Additionally, she supports Compassion International, which provides care for children in Tanzania. Kathryn lives in Placerville.

Brooke Sobol is International Communications manager with VSP in Rancho Cordova. Her background includes 12 years’ communication and marketing experience. Brooke has also helped several non-profit organizations improve their marketing, public relations, and communication efforts through consultative services and volunteer work. She has worked with numerous organizations, including Big Brothers Big Sisters of El Dorado County, Partners in Care, The El Dorado County Chamber of Commerce, and Relationship Skills Center. Brooke lives in Cameron Park.

The board is fast at work planning 2014 activities that will engage the community. “We’ve found that people want to directly contribute to the success of the shelter and counseling programs through volunteer work, sponsorship, and other methods,” says Ashby. “As costs for managing the shelter continue to rise and government funding continues to decline, the need for community support is greater than ever. We welcome and appreciate our community’s help and are working to find creative ways that give people a chance to participate.” In addition to the annual Sunday in Apple Hill festivity and Rock ‘N’ Art Benefit Concert, the team is working on developing smaller activities that community members can help facilitate.

George Nielsen, Retired Chief of Police, City of Placerville, and a director on the New Morning board since 2004, has worked with NMYFS for several years and has seen firsthand the positive impact the shelter and counseling services has on kids. “New Morning helps keep kids off the streets. The streets are no place for children. Kids on the streets have a much higher chance of becoming victims of sexual abuse, developing drug problems, and becoming involved in crime. Through the great work that New Morning does, these kids get guidance and support through a difficult time, and find new hope for their future.” 

Board President, Thomas D. Cumpston, General Counsel El Dorado Irrigation District Placerville, looks forward to the positive direction the addition of the new board members will take. “We have very strong board leadership comprised of intelligent, respected, and caring members of the community, but we recognized a gap in the marketing and fundraising areas. We’re confident that the addition of Dennis, Kathryn, and Brooke to our board will increase the visibility of our programs and help New Morning Youth and Family Services better serve the people of El Dorado County.”

For more information about New Morning Youth and Family Services, visit newmorningfys.org or call 530-622-5551. 

About New Morning Youth and Family Services

New Morning Youth and Family Services provides the county’s only shelter for runaway, homeless or abandoned youth and delivers more counseling services to school-aged children than any other provider in the county. The mission of New Morning Youth and Family Services is to provide quality, professional social services to enhance the lives of Western Slope El Dorado County youth and their families.


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